田邊 博崇Hirotaka TanabeProducer / Integrated Planner

PROFILE

変わりゆく時代の価値観を的確に捉え、ブランドとの交点を発見するのが得意。正しくテクノロジーを使い、人の心に「グッとくる」企画のプロデュースを信条とする。冷静に見えて熱血。理論派に見えて実践派。大切なものは家族と仲間。座右の銘が「笑う角には福来る」なのに、Smiling Assassinと呼ばれてしまうのが悩み。

Excels at zeroing in on various values that ebb and flow with the times, and finding the meeting point between those values and client brands. His policy is to manage projects that incorporate the correct use of technology and have the momentum that speaks to audiences' souls.
Appears calm and cool, but is pretty passionate. Seems theoretical but is super practical. Family and friends are what he treasures most. Sadly, despite "Fortune comes in by a merry gate" being his personal motto, he is nicknamed Smiling Assassin.

AWARDS

Japan Marketing Award Grand Prix, Japan Media Arts Festival Grand Prix, Cannes Lions Gold, and more