坪井 卓TAKU TSUBOICreative Director / Copy Writer

PROFILE

ブランドの本質を掘り、言葉で方向性を定める。何を目指し、そのためにどんなコンセプトを持つべきか。表面的な新しさに意味はない。また、好きなマンガの普及も自らのテーマ。お気に入りの作家は荒木飛呂彦、谷口ジロー。

He hunts down the essence of the brand, and lays down the words to set the campaign in motion. What does the brand aim to be, and what concepts will help it get there? Surface novelty has no significance. Another passion of his is spreading the word about his favorite manga books. His current manga artist picks are Hirohiko Araki and Jiro Taniguchi.

AWARDS

Cannes Lions Gold, D&AD Yellow Pencil, Adfest Gold, Tokyo Copywriters Club Award, and more