TOKYO CULTURE STORY – What’s Next?

BEAMS

Oct 2016.

BEAMSの創業40周年を記念した、1976年から2016年までの東京カルチャーをアーカイブするプロジェクト。編集協力はマガジンハウス。映像では、東京のストリートを飾った82のスタイルを、時代を象徴するブランドや、現在は入手困難なアイテムでリアルに再現。音楽は、シティポップからアシッドジャズまで合計15ジャンルで「今夜はブギー・バック (smooth rap)」を、時代をつくり続けている27人のミュージシャンがノンストップでカバー。

A project archiving Tokyo culture from 1976 through 2016, in commemoration of BEAMS's 40th anniversary. Edited in conjunction with Magazine House. The film featured 82 looks that were iconic on Tokyo streets through the years, incorporating popular brands from different periods and various items that have become deadstock at present. Music included 15 genres from city pop to acid jazz; the cult classic "BOOGIE BACK (smooth rap)" was covered by 27 outstanding artists.

AWARDS

ACC Creativity Awards = Online Film : Gold, Interactive : Gold / BOVA = Grand Prix / CODE AWARD = Best Campaign / Clio Fashion & Beauty = Branded Content : Silver, Partnerships & Collaborations : Silver / Spikes = Film Craft : Gold / Adfest = Film Craft : Silver x 2 / AD STARS = Film Craft : Bronze x 2, Video Stars : Bronze

CREDITS

Creative Director:Keiichi Motoyama(SIX) / Planner:Yuta Okuyama(SIX) / Art Director:Hironobu Tsuchiya(Hakuhodo) / Copy Writer:Hitoshi Sakamoto(Hakuhodo) / Intaractive Planner:Yusuke Amagai(Hakuhodo) / Music Producer:Koji Mito / Music Arranger:CMJK / Producer:Masahiro Kawaguchi(AOI Pro.) / Director:Yukihiro Shoda / Director of photography:Keiji Takahashi(ICEMAN FILMS) / Lighting Designer:Atsutoshi Ueno / Production Design:Naoyuki Hashimoto / Stylist:Yoshiyuki Shimazu / Stylist:Kyoko Fushimi / Stylist:Kazuo Ijima / Stylist:Ayumi Kimata / Stylist:Tsuyoshi Nimura / Stylist:Shino Suganuma / Stylist:Lambda Takahashi / Stylist:Ayaka Endo / Stylist:Yuki Mukuno / Stylist:Kazuki Yunoki / Hair & Makeup:Katsuya Kamo / Hair & Makeup:Kenjiro Akama / Hair & Makeup:Noboru Tomizawa / Hair & Makeup:AZUMA / Hair & Makeup:KEN TAMURA / Hair & Makeup:Kenichi Yaguchi / Hair & Makeup:GO UTSUGI / Hair & Makeup:ANNA / Hair & Makeup:Megumi Isojima / Hair & Makeup:Shinya Kawamura / Hair & Makeup:utaka Kodashiro / Hair & Makeup:Keita Iijima / Hair & Makeup:Kiyoko Odo / Hair & Makeup:NORI / Hair & Makeup:Koichi Nishimura / Hair & Makeup:UDA / Hair & Makeup:Noriko Sato / Hair & Makeup:Eito Furukubo / Hair & Makeup:KEI / Hair & Makeup:Fusae Tachibana / Hair & Makeup:Ayaka Tsutsumi / Editor:Kei Yuyama / Editor:Takeshi Kajiwara / Editor:Yusuke Kojima (Imagica) / Editor:Shota Chikura (Red Hill) / Digital Artist:Taichi Okada (STUD Co.,Ltd.) / Digital Artist:Yoichi Takahashia (STUD Co.,Ltd.) / Digital Artist:Hyato Kai (STUD Co.,Ltd.) / Digital Artist:Toshitaka Ebashi (STUD Co.,Ltd.) / Digital Artist:Masahide Higashi (STUD Co.,Ltd.) / Digital Artist:Tatsuo Izumi (STUD Co.,Ltd.) / Digital Artist:Yumiko Komatsu (STUD Co.,Ltd.) / Digital Artist:Yuki Watanabe (STUD Co.,Ltd.) / CG:Digital Garden Inc.、AnimationCafe、Visualman Tokyo、icona、caviar