ALL STAR 100th ANNIVERSARY

コンバース

Jun 2017.

CONVERSE ALL STAR の100周年モデル“ALL STAR 100”のプロモーション。NEW STAR IS COMING. というメッセージを開発し、グラフィック広告を展開。またアウトソールから音楽が鳴る ALL STAR 100 SPEAKER や、7歳児並みの知能を持つ ALL STAR 100 AI など「さらに進化したALL STAR」を制作・発表した。

Promotion for "ALL STAR 100," a special 100th anniversary model of Converse's iconic ALL STAR brand of sneakers. Graphic ads and the tagline "NEW STAR IS COMING." Also in the project were the development and release of ever-evolutionary ALL STAR models, such as the ALL STAR 100 SPEAKER, which features a unique Bluetooth-enabled outsole, and ALL STAR 100 AI, which supposedly is infused with the intelligence level of a 7-year-old.

CREDITS

Creative Director : Taku Tsuboi(SIX) / Art Director:Shin Nagashima (Hakuhodo) / Art Director:Reki Hashimoto (Hakuhodo) / Account Director:Hiroki Takahashi (Cosmo Communication) / Account Executive:Yuichiro Fukuki (Cosmo Communication) / Producer : Yosuke Shigemura (Hakuhodo Products) / Assistant Producer:Michiko Ikushima (Hakuhodo Products) / Production Manager:Yumiko Fukada (Hakuhodo Products) / Director:Hiroki Ono (Club-A) / Cinematgrapher:Keisuke Imamura (Voyager) / Light:Makoto Oda / Art:Ayako Suzuki (CINQ) / Make:SHIGE (OSCAR) / Stylist:Yukie Kitagawa (OSCAR) / Offline Editor:Yoichi Takahashi (STUD) / Online Editor:Yoshinobu Okino (RED HILL) / Colorist:Masahiro Hasegawa / Illustlation:Hidehito Kojima / Designer:Kai Suzuk (MILK) / Mixer:Masayuki Oodaira (RED HILL) / Music Producer:Katsuya Yamada (Aiin) / Sound Effect:Yuji Murakami