toio

Sony

Jun 2017.

キューブ型ロボットの上に「自作のおもちゃ」を取りつけて、様々なあそびが楽しめるトイ・プラットフォーム。受動的な遊びで失われつつある子どもたちの「創意工夫する経験」を育む。

A unique interactive toy platform involving a cube-shaped robot on which "self-made toys" can be attached, enabling numerous ways to play and countless hours of fun. Designed to encourage creativity and imagination in kids.

CREDITS

Creative Director : Takayuki Hino (SIX)
Producer : Akichika Tanaka (Sony) / Product Planner & Developer : Tetsunori Nakayama (Sony) / Concept Planner : Alexis André (Sony) / Creative Director : Saki Kanada (Sony) / Sound & UI Designer : Junichi Nagahara (Sony) / Product Designer : Yujin Morisawa (Sony)
Art Director+Designer : Ken Okamuro (Hakuhodo) / Designer : Keishi Nishiwaki (Hakuhodo) / Copy Writer : Kanako Ishioroshi (Hakuhodo)
Producer : Yoshinori Kotsugai (Sony) / Strategist : Takanori Morii (Sony), Kohei Nomata (SIX) / Business Producer : Norihiko Naono (Sony) / Communication Director : Minori Iida, Tomoko Oyabu (Sony) / PR Director : Toru Yasukawa (Hakuhodo) / Event Architecture : Takayuki Suzuki (Suzuki Kougeisha)
Movie Producer : Yosuke Shigemura, Yosuke Miura (Hakuhodo Products)

Contents_" toio Collection" Creative Director+Planner : Kyosuke Taniguchi (dot by dot) / Planner : Yuki Yokoi, Ryoji Takahashi (Hakuhodo) / Producer : Kenichi Seki (dot by dot) / Designer : Taichi Ito (dot by dot) / UX Developer : Saqoosha, Koki Ibukuro, Kenta Watashima (dot by dot) / Sound Designer : Shinichi Suda (Twoth) / Voice : Kakeru Hota / Voice Director : Shuhei Okada(SOREMO)

Contents_”Gezunroid” Creative Director+ Planner+Designer : masashi Sato,Kohji Robert Yamamoto (EUPHRATES) / Technical Director+Developer : Tetsunori Nakayama (Sony)