Maker’s Mark Iconic Gallery

Suntory / Maker’s Mark

Apr 2017.

認知拡大を図るために、60年の歴史を持つブランド・アイデンティティ「赤い封蝋」を、アイコニックな3種類のモーションで現代的にアップデート。
駅周辺をギャラリーに見立て、デジタルサイネージやトレインチャンネルなどで展示した。

In order to strengthen brand awareness, Suntory's trademark "red sealing wax," which boasts a history of 60 years, was modernized with three iconic expressions. The station and surrounding area became an "art gallery" which displayed the updated art in digital signage including JR's Train Channel.

AWARDS

LIA= Design,Art Direction : Gold、Design,Motion Graphics : Gold、Design,Poster Campaign : Gold

CREDITS

Creative Director : Shin Takaue (Suntory Communications) / Creative Director : Takeshi Nozoe (SIX) / Creative Director / Art Director : Ryusuke Tanaka (Nautilus-Go) / Copywriter : Kanako Ishioroshi (Hakuhodo) / Director : TAKCOM / Producer : Takaya Ohmura (Tohokushinsha) / Producer : Atsuko Tsukioka (amana) / Producer : Shinnosuke Sato (amana) / Director of Photography : Takashi Suzuki / Production manager : On Matsui (Tohokushinsha)