GR Series Launch Campaign

TOYOTA

Sep 2017.

TOYOTA GAZOO RACINGが生み出すスポーツカブランド、GR。そのブランド誕生に際し、 「Born from MotorSports篇」「GR86:荒野篇」「GR Vitz:林道篇」「GR SPORT AQUA:回廊篇」「GR SPORT HARRIER:雪原篇」「GR SPORT PRIUS PHV:アーチ篇」の6種類のCMを投下した大型キャンペーンを実施。

A large-scale promotional campaign in line with the launch of sports car brand GR by TOYOTA GAZOO RACING. Six different commercials were implemented: "Born from Motor Sports," "GR86: Into the Wild," "GR Vitz: Woodland Path," "GR SPORT AQUA: Corridor," "GR SPORT HARRIER: Snowy Field," and "GR SPORT PRIUS PHV: Arch."

CREDITS

Creative Director : Takeshi Nozoe (SIX), Tsuboi Taku (SIX), Tomohiro Hieda (Yume no Hieda Co.,Ltd) / Art Director : Tatsuki Ikezawa (HAKUHODO Inc.) / Designer : Taisei Fujimoto (HAKUHODO Inc.), Tateki Yoshida (ONE) / Account Manager : Daiki Sengoku (HAKUHODO Inc.),Kyo Ninomiya (HAKUHODO Inc.) / Producer : Hisaya Katoh (ELNIDO / AOI Pro.), Yukihiro Mikutsu (AOI Pro.) / Production Manager : Takahide Suzuki (AOI Pro.) / Creative Coordinator : Wataru Nishino (ete-inc) / Director : Kazuma Yamamoto (山本一磨演出事務所) / Cinematographer : Stefan Von Borberly / OfflineEditor : Hideo Okuyama (SPEC) / OnlineEditor : Yoko Izumi (OMNIBUS JAPAN Inc.) / Mixer : Hiroshi Nomura / SoundEffect:jimmy (jimmy inc.) / MUSIC : Audioforce / CG:Takeshi Takada (ALT.VFX),Yusuke Miyatake (flux inc.) / Overseas Production : SLSO