GRAND BAZAR 2018 WINTER

LAFORET

Jan 2018.

ラフォーレ原宿のバーゲンセールの広告。日本でバーゲンセールが始まってからもうそろそろ100年くらい経ちます。もう日本の伝統的な祭りと言っていいのではないでしょうか。ラフォーレ原宿もずっとバーゲンセールを続けて原宿の街を活気づけてきました。バーゲンセールは在庫処分の役割を飛び越えて、新しく生まれたものや考えに対する収穫祭、文化の発信地であり続けられることに対しての感謝祭になっていけるのではないでしょうか。そんな気持ちで獅子舞がモチーフになった2018年冬のグランバザールです。衣装のデザインは折り紙からインスパイアされています。これからも豊かさを祝う祭りがつづきますように。

Advertisement for Laforet Harajuku's biannual "Grand Bazar" sale. It's been roughly 100 years since the "bargain sale" custom was begun in Japan—it has become a sort of tradition. Laforet Harajuku has long participated in the tradition with their mega sales, bringing energy and excitement to the Harajuku area. The bargain sales here have transcended the realm of inventory disposal and have grown into something of a harvest festival to celebrate new finds and ideas, as well as a show of appreciation for its continued reign as a cultural hub of Tokyo. Such was the concept behind the lion dance motif for the Grand Bazar winter 2018 campaign. The costume design was inspired by origami. May the festivities continue for many years to come.

CREDITS

Graphic Creative Director + Art Director + Designer: Naonori Yago (SIX) / Photographer: TAMOTSU FUJI (藤井保写真事務所) / Stylist: SACHIKO ITO (BRUCKE) / Hair-Make Up: TAKEO ARAI (新井健生事務所) / Cast: OKUBO SENDAYU, MAO TOYA (OiP), ALEXANDER KAWAMOTO (OiP) / Art: YASUHIDE KOBAYASHI (beard) / 振り付け: TOMOMI MORISHIMA / Retouch Producer: REIKO IWAYA(FOTON) / Retoucher: YUMIKO UE (FOTON), MAI KAMEI (FOTON) / Producer: SHIGEMURA YOSUKE, FUMIO YOSHIYAMA / Production Manager: WATARU SUGAI /

Movie Creative Director + Art Director: Naonori Yago (SIX) / Director: SUGURU TAKEUCHI (GLASSLOFT) / Photographer: SUGURU TAKEUCHI (GLASSLOFT) / Lighting: SATOSHI MIZOGUCHI / Stylist: SACHIKO ITO (BRUCKE) / Stylist: SACHIKO ITO (BRUCKE) / Hair-Make Up: TAKEO ARAI (新井健生事務所) / Cast: OKUBO SENDAYU, MAO TOYA (OiP), ALEXANDER KAWAMOTO (OiP) / 振り付け: TOMOMI MORISHIMA / Producer: SHIGEMURA YOSUKE, FUMIO YOSHIYAMA / Colorist: MASAHITO MIZUKAMI (ファラリス) / Editor: HIDEKI YAMADA (MOI) / Narrator: GUITER WOLF SEIJI (DUM-DUM LLP) / Music: KATSUYA YAMADA (愛印)