Google Chrome Hatsune Miku

Google Japan / Chrome

Dec 2011.

ウェブで起こったリアルストーリーを描くGoogle Chromeのグローバルキャンペーンの日本版。初音ミクを中心にしたN次創作の広がりを通じて、日本のウェブの可能性を表現した。"Everyone, Creator"

Japanese version of a global campaign for Google Chrome that depicts a story that really happened in the virtual world. "Everyone, Creator" expressed the potential of the Net in Japan by showing the spread of derivative creations flowing from the music software Hatsune Miku.

AWARDS

Cannes Lions = Branded Contents & Entertainment : Silver, Direct : Bronze / LIA = Film : Bronze / ADFEST = Direct : Bronze / Spikes = Branded Contents & Entertainment : Silver X 2, PR : Silver, Promo : Bronze / Adstars = Product & Service : Grand Prix, PR Entertainment : Grand Prix, PR Place Brand : Grand Prix, Interactive : Silver, Film - Bronze