GR BRAND LAUNCH

TOYOTA

Sep 2017.

TOYOTA GAZOO Racing のスポーツカブランド、GR。そのブランド誕生に際し、トヨタに受け継がれてきた「熱」を語る新聞広告を実施。「MORIZO 篇」「ヨタハチ篇」「IGNITE 篇」

TOYOTA GAZOO Racing's sportscar brand, GR. In line with the brand's debut, newspaper ads were run, themed on "passion," a long-time tradition of Toyota. Versions included "MORIZO," "Yotahachi," and "IGNITE."

CREDITS

Creative Director : Takeshi Nozoe (SIX), Tsuboi Taku (SIX), Tomohiro Hieda (Yume no Hieda Co.,Ltd) / Art Director : Tatsuki Ikezawa (HAKUHODO Inc.) / Designer : Tateki Yoshida (ONE) / Account Manager : Daiki Sengoku (HAKUHODO Inc.)