It’s Time to Trade

Niantic & Pokémon / Pokémon GO

Jul 2018.

Pokémon GOの交換機能の実装を告知するグローバルCM。交換したい気持ちをビジュアライズするアイコンをつくり、交換によって生まれる様々なつながりを描いた。アイコンは実際にステッカーとして配布された。

Global commercial announcing the implementation of Pokémon GO's trading function. Using an icon that visualizes the desire and excitement of trading, we illustrated various bonds formed through gifting and trading. The icon was also made into a sticker for giveaways.

CREDITS

Creative Director : Keiichi Motoyama (SIX) / Creative Director : Yuta Okuyama (SIX) / Art Director : Koichi Kosugi (Hakuhodo) / Planner : Keisuke Onoda (Hakuhodo) / Planner : Mitsuhiro Masuda (Hakuhodo) / Producer : Tomoaki Koseki (TYO) / Production Manager : Takeru Akiba (TYO) / Director : Yusuke Takase (solo) / Cinematographer : Ed David / Cinematographer : Shioya Hiroki / Lighting Design : Keita Nishio (Koike Office) / Art Designer : Kazuki Tasaki (nouvelle vague) / Stylist : Tsuyoshi Takahashi (Decoration Inc.) / Makeup Artist : Haruka / Offline Editor : Takashi Tanaka (diamondsnap) / Online Editor : Takahiro Ota (Khaki) / VFX producer : Makoto Yura (Got it) / Mixer : Erito Ayaki / Global producer: Maki Osada (spark pictures) / Music producer: Koji Mito (Styrism)