SHOES OF THE DEAD

コンバース

Jul 2018.

「#ゾンビコンバース」をつけてボロボロのシューズを投稿すると、新作シューズが当たるキャンペーン。コンバース誕生110周年を機に、ヤンチャで自由なコンバースらしい恩返しができないかと考えた。ボロボロになる程イケてるというシズルはコンバースならでは。集まった「死ぬほど愛されているシューズ」たちはブランドと人の強い絆そのものだった。

SHOES OF THE DEAD campaign asked people to post photos on social media of their worn-out shoes with the hashtag #zombie-converse, which gave them a chance to win a pair of the newest model. To celebrate 110 years of Converse we aimed to return the favor in a free, playful way that is unique to Converse. The more beat up the Converse, the more hip it is. Such a unique hook could only be done by Converse. Those “shoes loved to death” are nothing but a strong tie between people and the brand. The campaign also succeeded both in boosting brand loyalty and announcing the newly released models.

AWARDS

MOBILE CREATIVE AWARD 2019 GP

CREDITS

Creative Director : Taku Tsuboi(SIX) / Art Director:Shin Nagashima (Hakuhodo) / Art Director:Reki Hashimoto (Hakuhodo) / Designer:Kai Suzuki (MILK) / Account Director:Yuichiro Fukuki (Cosmo Communication) / Account Executive: Hiroki Takahashi (Cosmo Communication) / Executive Producer : Yosuke Shigemura (Hakuhodo Products) / Producer : Tatsuro Warikata (Hakuhodo Products) / Production Manager:Yoshihiro Takagaki (Hakuhodo Products) / Director:Kentaro Shima (BABEL LABEL) / Cinematographer : Tadashi Sato / Gaffer : Takahiro Mizuse / Production Designer : Shinya Endo (BLAUGLANA) / Editor : Kyohei Isobe (dadab) / Colorist : Hisashi Nemoto (L’espace Vision) / Music Composer: Yuji Iwamoto / Sound Designer: Junji Yoshikata / Stylist : Kumiko Sannomaru/ Special Makeup : Yusuke Morioka (JIYURO) / Casting : Tadanori Sugimoto / Photographer : Toshio Ohno / Retoucher : Nobutaka Hattori (Hakuhodo Products) / Interactive Director : Takeshi Kinoshita (HAKUHODO i-studio) / Interactive Art Director : Shingo Ashimori(HAKUHODO i-studio) / Technical Director : Toshiya Suzuki (HAKUHODO i-studio) / Designer : Makoto Chiba, Ayaka Mita, Shiori Kaneko (HAKUHODO i-studio) / Programmer : Dimmo Dovanda, Naoto Tanaka, Ryota Arase, Ryu Furuta (HAKUHODO i-studio)