Pepper’s Human Journey feat. Superorganism

Softbank

Oct 2018.

日本に上陸したGoogle PixelのSoftBank発のCM。pepperが「OK Google」と問いかけながら人間と人工知能について想いをめぐらす旅。「HAPPINESS篇」「LOVE篇」の2本を制作し、SoftBankとGoogleというAIを牽引する2つのブランドの出会いを描いた。音楽は、Superorganismの“Something For Your M.I.N.D”。

SoftBank's commercial for Google Pixel, which launched in Japan. A journey of reflection on humans and artificial intelligence as pepper inquires "OK Google." With two versions, "Happiness" and "Love," we depicted the encounter of SoftBank and Google, two brands that lead the AI industry. Music used: "Something For Your M.I.N.D." by Superorganism.

CREDITS

Creative Director : Takeshi Nozoe (SIX) / Creative Director+Planner+Copywriter : Yuta Okuyama (SIX) / Art Director : Kentaro Harano (Hakuhodo) / Planner : Shota Kojima (Hakuhodo) / Planner : Mitsuhiro Masuda (Hakuhodo) / Producer : Takashi Aso (Headlight) / Production Manager : Yusuke Mikata (Tohokushinsha) / Director : Koichi Iguchi (soursox) / Cinematographer : Marcelo Liberona (freelance) / Lighting Design : Rodrigo Pardow (freelance) / Art Designer : Constanza Pizarro (freelance) / Stylist : Josefina Lagos (freelance) / Makeup Artist : Catalina Montes (freelance) / Offline Editor:Takayuki Kamijo (freelance) / Online Editor:Akio Sakamaki (jitto) / VFX Director : Takeshi Yoong(jitto) / Mixer : Tsuyoshi Sakado (Hoshino Office) / Location Coordinator : Jason Dorfman (downtownreel) / Location Coordinator : Max Crus (CHILE FIXER) /