Japan Launch COMMUNICATION

Google

Oct 2018.

日本に上陸したGoogle PixelのローンチコミュニケーションをSIXが担当。3種類の端末をフィーチャーしたグラフィックで、表参道、原宿などを中心にOOHを展開した。また、Googleのハードウェアデザイナーの開発思想に焦点を当てたWEBムービーを制作。

SIX handled launch communications for Google Pixel's Japan debut. Out-of-home ads featuring three different devices were deployed in Omotesando, Harajuku and other areas. A web movie focusing on the development concepts of Google hardware design was also created.

CREDITS

Executive Creative Director : Kentaro Kimura (Hakuhodo Kettle) / Creative Director+Copywriter : Tsubasa Oyagi (SIX)

OOH
Art Director : Koichi Kosugi (Hakuhodo) / Designer : Yu Oishi (YUYA.llc), Natsuki Akanuma (Hakuhodo), Daisuke Oyama (Hakuhodo) / Photographer : Masakazu Hirata (Hakuhodo Product's) / Stylist : Masayo Ishimoto (Freelance), Honoka Ando (Freelance) / Hair-Make Up : Keiko Somekawa (Freelance) / Cast : Elena Hazuki (Freelance) / Retouch Producer : Ryosuke Ogawa (Hakuhodo Product's) / Retoucher : Yuji Hatakeyama (Hakuhodo Product's) / Producer : Mizuho Hoshi, Koji Togoe (Hakuhodo Product's) /

Google Pixel Designers’ Story
Planner : Tatsuyuki Tohei (SIX) / Producer : Takahiro Mayuzumi (TFC) / Production Manager : Michio Furukawa (Mitchon) / Director : Yutaka Obara (DRAWING AND MANUAL) / Cinematographer : Hiroyuki Haga (Freelance) / Offline Editor : Masayuki Kubo (CONNECTION) / Mixer : Keisuke Tsukamoto (OMNIBUS JAPAN)