Magic Illumination

Google

Dec 2018.

”OK Google, マジックイルミネーションを点けて”とGoogle Pixelに話しかけると、表参道の1.1Kmのイルミネーションが音楽に合わせて、光が踊るように揺らめき点灯するインタラクションを、Google アシスタントの技術を活用して実現した。さらに、特別なピンクバスを開発し、ユーザーがバスに乗って表参道の欅並木を駆け抜ける幻想的な体験を創出。乗車中にGoogle Pixelのカメラ機能をデモンストレーションできる場を作ることで、より魅力的なタッチ&トライを実現した。日本オリジナル企画制作。

With Google Assistant technology, we made possible an interactive display of lights in which, when one says, "OK Google, turn on magic illumination," the 1.1-kilometer display lights in Omotesando light up and sway and flicker along to music. In addition, we created a special pink bus and offered users the magical experience of coursing down the tree-lined Omotesando street on the bus. Those onboard were able to experience for themselves the various Google Pixel camera functions at a demonstration booth set up on the bus. A Japan original promotion.

CREDITS

Executive Creative Director + Strategist : Kentaro Kimura (Hakuhodo Kettle) / Creative Director+Copy Writer : Tsubasa Oyagi (SIX) / Branding Director : Matt Clack (Google Brand Studio APAC) / Art Director : Hironobu Tsuchiya (SIX) / Experience Director : Kampei Baba (Bascule) / Technical Director : Sakiko Osawa (Bascule) / System Engineer : Tetsuhiro Maruyama (Bascule) / Interactive Engineer : Takayuki Watanabe (Kitasenju Design) / 3D Designer : Miyako Ueki (Bascule) / Sound Designer : Koji Mito (Styrism) / Designer : Naoki Shimohara (Jaianto) , Mako Uetake (Jaianto) , Yoshi Omine (Jaianto) / Event Producer : Go Obayashi (Rights Apartment)