New Life Communication

Google

Feb 2019.

日本に上陸したGoogle Pixel。新生活シーズンの全体コミュニケーションをSIXが担当。Google Pixel との新生活をテーマにしたグラフィックで、表参道、渋谷を中心にOOHを展開。撮影しているユーザーにフォーカスし、Google Pixel での Photo Life の瞬間を切り取った。日本オリジナル企画制作。

Google Pixel launched in Japan, and SIX produced the overall promotional content for the spring, new-fiscal-year season. Out-of-home ads themed on "a fresh new start with Google Pixel" were deployed in Omotesando, Shibuya and other areas. Focusing on the user filming the content, we captured moments of their "Photo Life" with Google Pixel. A Japan original promotion.

CREDITS

Executive Creative Director : Kentaro Kimura (Hakuhodo Kettle) / Creative Director+Copywriter : Tsubasa Oyagi (SIX) / Art Director : Hironobu Tsuchiya (SIX) / Designer : Naoki Shimohara (Jaianto), Mako Uetake (Jaianto), Yoshio Omine (Jaianto) / Photographer : Chihiro Aono (Hakuhodo Product's) / Stylist : Keiko Hitotsuyama (SLITS) / Hair-Make Up : Mai Ozawa (mod's hair) / Cast : Amanda (aNmoda) , Nairu Yamamoto (copin), Leo (Be Natural), Effy (WIZAED), Chelsey (WIZAED), Sotaro Yasunaga (STANFORD), Electra (WIZAED) / Retouch Producer : Jin Kobayashi (Hakuhodo Product's) / Retoucher : Jun Urata (Hakuodo Product's) / Producer : Suguru Abo (Hakuhodo Product's)