Xperia feat. Hatsune Miku

Crypton Future Media / Sony Mobile Communications / NTT DOCOMO

Aug 2013.

ボカロ文化をフューチャーした Xperia feat. Hatsune Mikuのスマートフォン端末のコンセプトメイキングと開発、120秒CMを担当。初音ミクとボカロPの新しい出会いをつくる音楽アプリ”Find Vocalo-P Player”をはじめ、文化と世界観を踏まえた多くの機能を実装した。

Along the making and development of its concept, we created a 120 second commercial for Xperia feat. Hatsune Miku, a smartphone featuring the Vocaloid culture. Many features based on the culture and world of Vocaloid were included on the phone, including a new music app "Find Vocalo-P Player" which created a new ground for Hatsune Miku and Vocaloid producers.

CREDITS

*Smartphone Development Exective Director : Wataru Sasaki (Crypton Future Media) / Creative Director : Keiichi Motoyama (SIX), Naoki Mima(HYGE Interface Inc.) / Executive Producer : Kenji Kamiya(spicebox inc.) / Producer : Naoki Mima(HYGE Interface Inc.), Hiroaki Goto(spicebox inc.) / Information Archtect : Haruki Yamazaki(spicebox inc.) / Interactive Planner : Haiji Haiiro (SIX) / Direction + Management : HYGE Interface Inc. / Art Direction + Design : Yu-ki Sakurai (Metamosphere Inc.) / Development : Digital Information Technologies Corporation. / Illustration : Akiyoshi, asgr, asacom, iXima, eruri, okiku, GAN, gin, CHRIS, Kurojishi, KEI, saitom, Kei Sakurai, △○□×, zain, Suzunosuke, Takumi YOZA (middle2nd), Hiro Tamura, TNSK, Chiho, nagimiso, Nidy-2D, nekoita, haruaki, Parsley, PALOW, Hebi, Ponjiri, Yamako, u, yukky, Find Your MIKU Project / Sound : ATOLS, embanP, Otomania, Kikuo, CaptainMirai, Kuroma, sasakure.UK, sansuiP, kamome sano, Shiina Mota, sunzriver, tilt-six, Heavenz, Pinocchio-P, whoo, PENGUINS PROJECT, yucha, livetune, liam, Lemm, Find Your MIKU Project / Boot Animation : Taiyo Yamamoto (flapper3 Inc.)

*Film Creative Director : Keiichi Motoyama(SIX), Jin Saito(SIX), Kazuhiro Suda(Hakuhodo) / Plannner : Keisuke Yoshikane(Hakuhodo) / Copy Writer : Takamasa Yamagata, Misato Sakamoto(Hakuhodo) / Art Director : Yuhei Ito(Hakuhodo) / Producer : Teppei Ohno(Taiyokikaku), Shinya Masuda(Taiyokikaku) / Film Director : Takumi Shiga(CAVIAR) / Cinematographer : Yuta Echigo / MMD(CM) : G2 / MMD(PV) : Wakamura P / Music : tilt-six