JAPAN 2.22

Sony Computer Entertainment / PlayStation

Jan 2014.

PlayStation4の日本発売を前にした正月CM。「世界が、遊びで一つになる。」をテーマに、世界中の発売日をリアルに撮影して、世界のリアルな熱狂を表現した。

A New Years commercial of PlayStation4, with the Japanese launch waiting just ahead. By the theme "The World, Becomes One Through Play", the actual scenes of the release date were filmed worldwide, depicting the global craze.

CREDITS

Creative Director : Keiichi Motoyama(SIX) / Planner : Hiroshi Okamoto(Hakuhodo), Yuta Okuyama(Hakuhodo) / CopyWriter : Hitoshi Sakamoto(Hakuhodo) / Art Director : Ryota Sakae(Hakuhodo) / Producer : Tamon Yakushiji (AOI Pro.), Tsuyoshi Kawase (AOI Pro.), Satoshi Takahashi(Freelance) / Production Manager : Ryo Tsuchiya(AOI Pro.), Eri Deguchi(Freelance) / Film Director : Yukihiro Shoda (Freelance) / Cinematographer : Ryouken Okamura (Freelance) / Music : Tommy Zee (MassiveMusic) / Offline Editor : Takayuki Umetani (Carp) / Online Editor : Masashi Hosoda (Sony PCL)