Play & Peace

Sony Computer Entertainment / PlayStation

Feb 2014.

PlayStation4のローンチキャンペーン。「Play & Peace」をテーマに、CM、イベント、ニコニコ生放送、Youtube、屋外広告を立体的に展開した。

Campaign for PlayStation4. By the theme "Play & Peace", a series of advertisements were developed, including a TV commercial, event, niconico live stream, YouTube, and OOH.

CREDITS

*CM Creative Director : Keiichi Motoyama (SIX) / Planner: Hiroshi Okamoto (Hakuhodo), Yuta Okuyama (Hakuhodo), Yuki Yokoi (Hakuhodo) / Copy Writer : Hitoshi Sakamoto(Hakuhodo) / Art Director : Ryota Sakae (Hakuhodo) / Producer : Tamon Yakushiji (AOI Pro. Inc)/ Tsuyoshi Kawase (AOI Pro. Inc) / Director : Hiroki Ono (AOI Pro. Inc)

*Graphic Creative Director : Keiichi Motoyama (SIX) / Copy Writer : Hitoshi Sakamoto(Hakuhodo) / Art Director : Ryota Sakae (Hakuhodo) / Designer : Daichi Usui (Age Global Networks Inc)

*Nico Nico Live Creative Director : Keiichi Motoyama (SIX) / Producer: Ryunosuke Goto (Hakuhodo) / Planner:Yusuke Shimizu (Hakuhodo Kettle Inc.), Yuri Yamamoto (Hakuhodo), Naoki Kushida (Hakuhodo), Shota Kojima (Hakuhodo) / Director:Yumihiko Sawa (Mujyaki)

*Try! PlayStation®4! Try out event Creative Director : Keiichi Motoyama (SIX) / Producer: Ryunosuke Goto (Hakuhodo) / Planner: Takehiko Maiya (Hakuhodo), Naoki Kushida (Hakuhodo), Shota, Kojima (Hakuhodo) / Director:Katzu Nishii (POMATO PRO.)

*YouTube Contents Creative Director : Keiichi Motoyama (SIX) / Planner: Yuta Okuyama (Hakuhodo) / Interactive Planner : Haiji Haiiro (SIX)

*Digital Creative Director : Keiichi Motoyama (SIX) / Interactive Director : Masaki Horii (Hakuhodo i-studio), Yosuke Sasagaki (Hakuhodo i-studio) / Producer : Kaori Wakatsuki (Hakuhodo i-studio), Yasuhiro Yamamoto (Hakuhodo i-studio)