For the branding of the safety sensor "Safety Sense", we created a story for parents and children around the world for Father's Day. The core idea was to express the sensor as "a father's love from a place where the child cannot see". The double sided tale is set inside a car, telling the story of life from the perspectives a father and daughter. Many messages of empathy were sent from all over the world.
Ad Fest = Film silver x2 / SPIKES ASIA = Film Craft: silver x2