Loving Eyes

TOYOTA MOTOR CORPORATION/Safety Sense

Jun 2015.

安全センサー「Safety Sense」のブランディングとして、父の日に、世界中の親子へ贈る物語を制作。コアアイデアは、センサーを「見えないところで見守る父親の愛」と重ね合わせて表現すること。クルマを舞台に繰り広げられる­­人生の軌跡を、父と娘の2つの視点から描き出す新感覚ダブルサイド・ストーリーには、世界中から数多くの共感のメッセージが寄せられた。

For the branding of the safety sensor "Safety Sense", we created a story for parents and children around the world for Father's Day. The core idea was to express the sensor as "a father's love from a place where the child cannot see". The double sided tale is set inside a car, telling the story of life from the perspectives a father and daughter. Many messages of empathy were sent from all over the world.

AWARDS

Ad Fest = Film silver x2 / SPIKES ASIA = Film Craft: silver x2

CREDITS

Executive Creative Director : Kentaro Kimura(HAKUHODO Kettle Inc.) / Creative Director : Takeshi Nozoe (SIX) / Creative Director/Copy Writer : Kenta Ikoma(HAKUHODO CREATIVE VOX INC.) / Planner : Tomoya Suzuki(HAKUHODO Inc.) / Art Director : Taiga Matsuguma(HAKUHODO Inc.) / Account Manager : Syohei Hara(HAKUHODO Inc.), Yohei Tagami(HAKUHODO Inc.), Kenichi Saso(HAKUHODO Inc.) / Producer : Hisaya Katoh(AOI Pro.), Kazuki Sato(AOI Pro.) / Production Manager : Takuma Iso(AOI Pro.), Hiroaki Maji(AOI Pro.), Director : Tsugihisa Tamaka(Voyager), Cinematographer : Toyotaro Shigemori(GLASSLOFT inc.) / Lighting : Takeshi Nakasu(Phalaris., Ltd.) / Designer : Takamasa Suzumura(KYOEI ARTS co.,LTD.) / Stylist : Chika Yokote(Free) / Hair make : Manami Kiuchi(Otie co.,LTD) / OfflineEditor : Noritaka Imamura(Free) / OnlineEditor : Kei Yuyama(IMAGICA Corp)