TUNED BY TOYOTA GAZOO Racing

TOYOTA MOTOR CORPORATION/G's

Apr 2016.

あらゆるライフステージカーを、最高度のチューニングで、本物のスポーツカーに生まれ変わらせるG's。G'sをトヨタの新しいスポーツカーブランドとすべく、ブランドビジョン策定からメディアを横断した統合ブランディングまでを展開。

G's transforms all kinds of life stage cars into real sportscars, with top notch tuning. In order to introduce G's as Toyota's new sportscar brand, we developed everything from its' brand vision to cross media marketing.

CREDITS

*AQUA / PRIUSα / Vitz / MarkX / HARRIER Creative Director : Takeshi Nozoe (SIX), Tsuboi Taku(SIX), Tomohiro Hieda(Yume no Hieda Co.,Ltd) / Planner : Tomoya Suzuki(HAKUHODO Inc.) / Art Director : Tatsuki Ikezawa(HAKUHODO Inc.) / Designer : Taisei Fujimoto(HAKUHODO Inc.), Tateki Yoshida(BIRDLAND) / Account Manager : Takashi Fujimoto(HAKUHODO Inc.), Daiki Sengoku(HAKUHODO Inc.), Kyo Ninomiya(HAKUHODO Inc.), Hijiri Kawahara(HAKUHODO Inc.) / Producer : Hisaya Katoh(AOI Pro.), Yukihiro Mikutsu(AOI Pro.), Kazuki Sato(AOI Pro.) / Production Manager : Hiroaki Maji(AOI Pro.) / Creative Coordinator : Jun Yoshikawa(AOI Pro.) / Director : Kazuma Yamamoto(山本一磨演出事務所) / Cinematographer : Stefan Von Borberly / OfflineEditor : Hideo Okuyama(SPEC) / OnlineEditor : Yoko Izumi(OMNIBUS JAPAN Inc.) / Mixer : Takuji Kobayashi(OMNIBUS JAPAN Inc.) / MUSIC : Audioforce / Overseas Production : Mendips

*NOAH / VOXY Creative Director : Takeshi Nozoe (SIX), Tsuboi Taku (SIX), Tomohiro Hieda (Yume no Hieda Co.,Ltd) / Planner : Tomoya Suzuki (HAKUHODO Inc.) / Art Director : Tatsuki Ikezawa (HAKUHODO Inc.) / Designer : Taisei Fujimoto (HAKUHODO Inc.), Tateki Yoshida (BIRDLAND) / Account Manager : Daiki Sengoku (HAKUHODO Inc.), Ryo Shimada (HAKUHODO Inc.), Kyo Ninomiya (HAKUHODO Inc.), Hijiri Kawahara (HAKUHODO Inc.) / Producer : Hisaya Katoh (AOI Pro.), Yukihiro Mikutsu (AOI Pro.), Kazuki Sato(AOI Pro.) / Production Manager : Hiroaki Maji (AOI Pro.) / Creative Coordinator : Jun Yoshikawa (AOI Pro.) / Coordinator : Maki Osada (RADIANT PICTUER, INC.) / Director : Kazuma Yamamoto (山本一磨演出事務所) / Cinematographer : Stefan Von Borberly / OfflineEditor : Hideo Okuyama (SPEC) / OnlineEditor : Yoko Izumi (OMNIBUS JAPAN Inc.) / Mixer : Takuji Kobayashi (OMNIBUS JAPAN Inc.) / MUSIC : Audioforce / Overseas Production : Red Creek Production LLC