10000 Moe Cans

Suntory Holdings / C.C.Lemon

Jun 2012.

擬人化イラストを集うプロジェクト第一弾。入賞200作品は「世界で1つのオリジナルテサイン缶」になり、コミケで発表した。約1万作品の応募は、企業主催のPixivイラスト投稿キャンペーンとして最高記録を更新。

First round of a project to collect personification illustrations. The 200 winning illustrations were made into one-of-a-kind cans that were shown at a comic market. Around 10,000 entries were received, breaking the record for a company-sponsored illustration contest on Pixiv, a Japanese online community for artists.

CREDITS

Creatvie Director: Takayuki Hino(SIX) / Copywriter: Tomomi Taira(Hakuhodo) / Art Director: Takumi Oguri(Hakuhodo) / Planner: Tomomi Taira(Hakuhodo), Ryutaro Hayashi(Hakuhodo), Naotaka / Suekuni(Hakuhodo DY Media Partners) / Designer: Goichi Nagakawa(AD SALT), Rena Shimada(AD SALT), Bouta / Asomura(fox design)