Black Box Ramen Shop

Nissin / Raoh Instant Noodle

Jul 2012.

日清ラ王袋麺ローンチキャンペーン。商品の発売前に、値段もブランドも明かさない謎のラーメン屋を開店。お客さんにその美味しさを値段で答えてもらった。期間中2046人が食べた平均納得価格は545円。100円の商品に大きな付加価値をつけた。

Launch campaign for Nissin Raoh packaged noodles. In the lead-up to the product launch we opened a ramen shop where the prices and brand were a mystery. Customers were asked to pay what they felt the noodles were worth in terms of taste. The average price paid by the 2,046 people that took part was 545 yen. Considering it was a 100 yen product, this represents a massive addition of value.

CREDITS

Production : Niban Kobo + Spice Box / SCD+C : Akihiro Fukube (Hakuhodo) / CD+C+INTERACTIVE : Tsubasa Oyagi (SIX) / AD+D : Yusei Kakizaki (Hakuhodo) / EVENT : Ayumi Suzuki (Hakuhodo) / WEB DIR : Takanori Nishi(multiples) / DIR : Toru Morimoto (Robot) / PRODUCER : Hiroyuki Honma, Takayuki Sato (Nibankobo)