空中散歩

HERMES

Mar 2015.

“フラヌール : いつでもそぞろ歩き”という年間テーマに合わせて、エルメスのアイテムに生命をもたせました。ユーザーは、自由に空を飛ぶエルメスのアイテムたちをスマートフォンでつりあげて、エルメスのアイテムリストをコンプリートさせていきます。オンラインとオフライン両方で、ユーザーに新しいプロダクト体験を提供する新しいカタログを目指しました。

With the yearly concept of "Flâneur: saunter anytime", life was given to Hermès' items. On their smartphones, users catch items by Hermès that are floating in the sky, and complete their item list. The aim was to provide users with a new product experience, with a new type of catalogue.

CREDITS

Creative Director : Tsubasa Oyagi (SIX INC.) / Creative Director : Kampei Baba (Bascule Inc.) / Producer : Sho Torii (Bascule Inc.) / Art Director + Designer : Sadanori Maeda (Bascule Inc.) / Technical Director : Yoshikazu Iida (Bascule Inc.) / Director : Tomomi Motose (Bascule Inc.) / Programmer : Michiyasu Wada (Bascule Inc.), Hiroyuki Sakurai (Bascule Inc.), Seiya Takeda (Bascule Inc.) / illustrator : Kana Takagi (Bascule Inc.) / Server side developer : Tuyoshi Aizu (Bascule Inc.) / CG Artist : Munechika Inudo (MARK inc.) / CG Producer : Yoshifumi Sadahara (MARK inc.), Tatsuya Furuhata (MARK inc.) / Logo Design : Shinya Komatsu / Sound : Shuta Hasunuma / Architect : Kei Nakatomi (KII) / Event management : Go Obayashi (Rights Apartment), Mai Saito (Rights Apartment)