time landscape

FRANCK MULLER

Jun 2015.

フランクミューラーは、これまで文字盤の中の精密で芸術的な機構で新しい時間の捉え方を提案してきました。その文字盤の中のみをブランド価値とし、文字盤のみをトリミングした広告を制作しました。スケール感を狂わせ文字盤の上に立っているかのようなアングルで、壮大なランドスケープフォトのように写真を撮影しました。

FRANCK MULLER has proposed new understandings of time through its precise and artistic structure of dial plates. Interpreting such dial plates as the brand value, an advertisement displaying only a trimmed image of the dial plate was created. The photograph was taken from an angle as if one was standing on the dial, like a grand landscape photo, playing with the viewer's sense of scale.

CREDITS

*Graphic Executive Producer : Yuichiro Saito / Creative Director : Tsubasa Oyagi / Art Director : Naonori Yago / Designer : Naonori Yago / Photographer : Keisuke Kazui / Art : Mitsuaki Kayanuma / Producer : Yosuke Shigemura / Produer : Koji Togoe / Production Manager : Tatsuro Warikata, Masataka Okada / Retouch : Minoru Nishikigi, Hiroshi Nakagawa

*Movie Executive Producer : Yuichiro Saito / Creative Director : Tsubasa Oyagi / Art Director : Naonori Yago / Designer : Naonori Yago / Director : Hideharu Ueki / Photographer : Keisuke Kazui / Light : Hideaki Urabe / Art : Mitsuaki Kayanuma / Editor : Masashi Ishiwata, Toru Nakahata / Mixer : Masayuki Ohira / Producer : Yosuke Shigemura / Production Manager : Tatsuro Warikata, Masataka Okada"