旅するオルゴール

HERMES

Dec 2015.

2015年エルメスのクリスマスキャンペーンとして、クリスマスソングを贈り合えるグリーティングサービスを開発しました。アナログの手回しオルゴールの手触りを、スマートフォンならではの操作感でデジタル化。去年に引き続き、ソーシャル上で大きな話題となりました。

For Hermes' 2015 Christmas campaign, we developed a greeting service where people can send Christmas songs to each other. It digitalized old fashioned music boxes by making use of the operabilty unique to smartphones. Following last years' campaign, this also became a hot topic in social media.

CREDITS

Creative Director : O.Sebastian/Kanpei Baba (Bascule) / Producer : Sho Torii (Bascule) / Director : Tomomi Motose / Art Director+Designer : Sadanori Maeda / Technical Director : Yoshikazu Iida / Programmer : Hiroyuki Sakurai, Hisazumi Hayashi (HYS INC.) / llustlator : Miyako Ueki / CG : Munechika Inudo, Yuko Nakajima, Yoshifumi Sadahara, Tatsuya Furuhata (MARK) / Server Developer : Haruki Tenya (FISH GLOVE) / Automatic Cutout + Synthesis System Development : Yoshimasa Furuyama, Takashi Sagisaka (YUKAI Engineering) / Photographer : Noriaki Fukushima / Photographer Assistant : Megumi Nakaoka / Sound : Tadayuki Ito / Event Venue Design : Kei Nakatomi (KII) / Event Venue Planting Design: Makoto Azuma (AMKK) / Event Venue Construction : Yu Sugawara(Shoei Bijyutsu) / Event Venue Producer of Shooting System : Kentaro Kinoshita (TYO MONSTER) / Event Venue Shooting System Management : Ryo Sato (aurea) / Event Venue Shooting System Special Technology : Naoki Ito (FLAT) / Event Venue Cameraman for Event Venue :Masahiko Soma (Suns) / Event Venue Lightning : Akiyoshi Irio / Event Venue Shooting : Shunsuke Shiiki (AMKK) / Event Venue Management : Tsuyoshi Oobayashi (Rights Apartment), Mai Fuji (Rights Apartment)