COTO-TAMA

NHK / NHK DIGITAL ART FESTIVAL

Dec 2008.

コトタマは、人と人とをゆるやかな想いでつなぐ、デジタルアートウィジェット。生まれては消えていくさまざまなつぶやきを、色の◯の組み合わせで表わされる生き物として暗号化。広くターゲットのコミュじケーションプラットフォームとして機能した。

COTO-TAMA was a digital art widget designed to create a relaxed feeling, enabling people to connect in a new way. The widget encoded tweets and other here one minute, gone the next posts in a script made of series of colored circles that gave them individual “souls.” The execution functioned as a communication platform for the wide target.

AWARDS

Cannes Lions = Design : Gold, Promo : Bronze / ADFEST = Cyber : Bronze, Lotus Roots - Grande / Spikes Asia = Design : Gold, Ourdoor : Gold, Promo : Gold, Digital: Silver, Integrate : Silver

CREDITS

Creative Director: Tsubasa Oyagi (SIX) / Creative Director: Seiichi Okura (AKQA) / Art Director: Koichi Kosugi (Hakuhodo) / English Copywriting : Shoko Akutagawa (Aoi Pro) / Interactive Designer : Kamihiro You (Rawr) / System Engineer : Hideyuki Aida (TYO ID) / Producer : Toru Suzuki (Pyramidfilm Quadra) / Production Manager : Tsukuru Watanabe (Pyramidfilm Quadra)