SMASH

K's Japan

Mar 2010.

ギターメーカーK'SJAPANの話題化とブランディングのため、フラッグシップモデルとして「破壊専用ギターSMASH」を開発。すべてのロッカーの夢であるギター破壊を可能にするギターをリーズナブルな値段で発売した。

We developed SMASH, the guitar born to be destroyed, as the flagship product of guitar maker K’s Japan to create buzz and build the brand. The guitar, which enables rockers to live their dream guitar destruction scene, was launched at a destroyable price.

AWARDS

Cannes Lions = Direct : Gold, Silver / CLIO = Direct : Gold / NY Festival = Promo : Silver / ADFEST = Inova : Grand Prix, Direct : Gold / Spikes Asia = Media : Gold

CREDITS

Creative Director : Jin Saito(SIX) / Art director : Kentaro Harano(HAKUHODO) / Planner: Kenta Ikoma(HAKUHODO) / Copywriter: Hidenori Sakai / Creative producer/copywriter:Shoko Akutagawa(Aoi pro) / Interactive planner: Keiichi Motoyama(SIX) / Producer:Hirofumi Nobuta(Hakuhodo Products) / InterSolution producer:Naoya Morisako / Movier director:Tomoyuki Hakamata, Manabu Terao and Takuya Sasaya / Producer:Michikazu Sakata(TYO) / Web designer:Hiroshi Ichinose and web producer Reiko Owada(ANSWR) / Content Director:Takashi Matsuyama(GH9) / APP producer:Hiroaki Kawakami(monstar) / PR:Haruhiko Tanabe,Natsuki Takahashi(Future Eyes)