JOJO 25th Anniversary Project

SHUEISHA / JOJO

Sep 2012.

ジョジョの奇妙な冒険連載25周年プロジェクト。GUCCIとのコラボ広告、遠隔地より深夜のジョジョ展に潜入できるスタンド「REMOTE ROMANCE」の開発、Google+上で行われた最強ファン決定戦「JOJOROYALE」、ハングアウトアプリ「JOJO EFFECT」他、あらゆる施策を仕掛け話題をづくりを行った。

Project to mark the 25th year of the serialization of the comic Jojo’s Bizarre Adventure. Created a major stir with various measures, including collaborative advertising with Gucci and the development of Remote Romance, a stunt that enabled people from remote locations to make it inside the Jojo exhibition at night, Jojo Royale, where fans battled it out for top fan honors on Google+, and Jojo Effect, a hangout application.

AWARDS

Adfest = Interactive : Broze / Kokoku Asahi Prize = Grand Prix

CREDITS

Creative Director : Taku Tsuboi(SIX) / Interactive Creative Director: Keiichi Motoyama(SIX) / Plannerr : Jin Saito(SIX) / Production:TYO, AOI Pro, Hakuhodo i-studio, Taiyo Kikaku