Think. Roppongi Hills

Mori Building / Roppongi Hills

Oct 2013.

既成の考えを揺さぶり、想像し、考える。そんなふとした“きっかけ”を街中の至るところに仕掛けたキャンペーン。街の歩道やフラッグ、カフェなど、人々の意識を覚醒させる質問で、秋の六本木ヒルズは溢れかえった。

A campaign planting "opportunities" in various places around the city, to let people imagine, think and challenge stereotypical thoughts. The sidewalks, flags, and cafés were filled with questions that raise people's awareness.

CREDITS

Exective Creative Director: Kazufumi Nagai (Hakuhodo Design) / Creative Director: Tsubasa Oyagi (SIX) / Art Director: Kazufumi Nagai (Hakuhodo Design) / Copywriter: Tsubasa Oyagi (SIX) / Designer: Reki Hashimoto (Hakuhodo Design) / Music Director: Koshi Miura (Kuchiroro) / Web Director: Haiji Haiiro (SIX) / Web Art Director: Ryoji Tanaka (Semitransparent Design) / Programmer: Yusuke Shibata (Semitransparent Design) / Programmer: Hirofumi Kaneko (Semitransparent Design) / Account Director: Makiko Chiba (Hakuhodo)