SOCCER JAPAN NATIONAL TEAM

ADIDAS JAPAN / SOCCER JAPAN NATIONAL TEAM

Nov 2013.

ブラジルW杯での、サッカー日本代表のユニフォーム売上拡大を目指した長期キャンペーン。ユニフォームのコンセプトである「円陣」を核に、TV-CM、全国のべ100ヶ所のパブリックビューイングなどの活動を展開した。

A long term campaign held during the World Cup Brazil, aimed to enhance jersey sales of the Japanese national soccer team. Based on the jersey's concept "Enjin (Huddle)", a series of campaigns were carried out, including TV commercials and public viewings held at 100 areas across the country.

AWARDS

ACC = マーケティング・エフェクティブネス部門 : GRAND PRIX

CREDITS

Creative Director : Takeshi Nozoe (SIX), Tsubasa Oyagi (SIX) / Planner : Tomohiro Hieda (Yumenohieda) / Copy Writer : Taku Tsuboi (SIX) / Producer : Takaya Ohmura (TOHOKUSHINSHA), Takahiro Mayuzumi (TOHOKUSHINSHA) / Production Manager : On Matsui (TOHOKUSHINSHA) / Film Director : Tsugihisa Tanaka / Cinematographer : Baz Jeremy Irvine, Yusuke Oka (HAKUHODO PRODUCT'S) / Music : Toru Midorikawa (MELODY PUNCH) / VFX : Hu-sha