LAFORET CHRISTMAS 2015

Laforet HARAJUKU / LAFORET CHRISTMAS 2015

Nov 2015.

サンタクロースがプレゼントをくれることよりも、いつも一緒にいる人同士がプレゼントを渡しあうことの方が遥かに尊く美しい。トナカイのようにプレゼントを運ぶ役だった人、クリスマスツリーのようにパーティーを盛り上げる役だった人、すべての人が役割を捨てて、個人に帰り、プレゼントを渡しあいます。

A Christmas graphic campaign for Laforet Harajuku, a Japanese department store. The graphic depicts a set of reindeers and Christmas trees after their Christmas duties, celebrating by exchanging presents. It conveys a message that Christmas is for everyone, even for those in charge of carrying presents like a reindeer or lightening up a party like a Christmas tree. Exchanging presents with close ones is far more precious and beautiful than receiving one from Santa Claus.

CREDITS

Creative Director : Naonori Yago / Art Director : Naonori Yago / Designer : Naonori Yago / Designer : Yuta Enoki / Photographer : Mikiya Takimoto / Stylist : Sachiko Ito / Hair & Make-up : Ryoji Inagaki / Producer : Yosuke Shigemura / Production Manager : Masataka Okada / Print: Art Factory