Personal Innovation Act

Softbank

May 2016.

舞台は、スマホ普及率の最も低いエリアのひとつ、多良間島。スマホを使いこなせないおばぁのために、普段から使い慣れたアナログツールをアップデート。誰でも簡単にスマホを疑似体験出来るプロトタイプを開発した。

Set in Tarama, one of the areas with the lowest percentage of smartphone users. A very analog but trusty tool was given an update for obaa, who finds it difficult to master the use of a smartphone. A prototype was developed that enables anyone to virtually experience a smartphone.

AWARDS

Adfest = Interavtive : Silver / AD STARS = Promotion : Gold, Interactive : Silver, Diverse Insights : Silver, Public Service Advertising : Bronze

CREDITS

Creative Director : Keiichi Motoyama(SIX) / Planner : Yuta Okuyama(SIX) / Copy Writer : Hitoshi Sakamoto(HAKUHODO) / Planner : Yu Kato(HAKUHODO) / Planner : Ryoji Takahashi(HAKUHODO) / Art Director : Koichi Kosugi(HAKUHODO) / Designer : Masaki Horii(HAKUHODO i-studio) / Executive Producer : Hisaya Kato(AOI Pro.) / Producer : Kazuki Sato(AOI Pro.) / Production Manager : Hisato Yamada(BABEL LABEL) / Production Manager : Shunsuke Yasueda(AOI Pro.) / Film Director : Shohei Goto(AOI Pro.) / Cinematographer : Ryo Ishida / Gaffer : Keisuke Kamiyama(freelance) / Art Designer : Naoyuki Hashimoto(magenta wall design) / Offline Editor : Hayato Kai(Stud) / Online Editor : Katsunori Ota(Qtec) / Motion Designer : Takuya Yokoyama / Mixer : Akira Osabe(Qtec) / Sound design : Hiromine Tanaka(Onpa) / Music Producer : Shotaro Tsurumaru(otoco) / Technical Producer / Director: Toshiyuki Hashimoto (aircord) / Mechanical Engineer (Remote Height Pole, Message KAKEJIKU): Osamu Iwasaki (aircord) / System Developer (Cloud VHS, Shadow Play Online, Message / KAKEJIKU): Hisaki Ito (aircord) / System Developer (Cloud VHS, Remote Height Pole): Tomohiro Akagawa (aircord) / System Developer (Cloud VHS): Seiya Nakano (aircord) / System Developer (SNS Newspaper) / Project Manager: Miki Nomura (aircord) / Technical Support: Hiroki Yamada (aircord) / Device Engineer (Smart Dial Phone): Yoshihito Nakanishi / Application Developer(Message KAKEJIKU): Takahiro Hirata